Kiméli: Shop the Look
Consumers often struggle to find and purchase specific outfits they’ve seen on runways or in fashion shows. The lack of direct links between what’s showcased and what’s actually for sale creates a frustrating gap.
At the same time, platforms like Instagram and TikTok have increased the demand for visually-driven shopping. Consumers are inspired by what they see and desire immediate access to those items.
Insight: Consumer Behavior Trends
A significant portion of fashion consumers express a desire for more integrated shopping experiences that bridge the gap between inspiration and purchase.
Solution: Interactive Runway Shopping
Allow users to watch runway shows and instantly shop the looks they love.
